Barnsley Hospital's Special Care Baby Unit is dedicated to providing poorly and premature babies with the very best care in their vital first few days and weeks of life. The Hospital launched a campaign to raise £1 million for a brand new special care unit with state-of-the-art facilities to provide an even better standard of care for babies and their families.
Barnsley Hospital Charity asked us to create an initial look for the Tiny Hearts marketing material, which would include the design of a logo for the One in a Million campaign which was to be used across social media to boost the fundraising. The idea behind it was that if a million people pledged £1, The Hospital would reach their target. To partner with the One in a Million campaign, we were also asked to create a video that tugged at the heartstrings and demonstrated the amazing work the special care unit does for families.
The One in a Million logo was an original inspired idea which we created after learning more about the Tiny Hearts campaign. We wanted the logo to be typographical, instantly recognisable and have impact, so we intertwined text with a ribbon to wrap around the central heart, connoting protection and safety, clearly demonstrating that this campaign is about working together to help keep our children safe and healthy.
For the film we knew exactly how we could tell the story of the Tiny Hearts campaign and why it is so important. We gave chat show veteran and local, Sir Michael Parkinson, a call and he happily agreed to be the campaign ambassador and narrator. Parkinson presented the story of a young couple who without the help of the baby unit would have had a very different experience when their twins arrived.
The resulting film certainly tugs at heartstrings and it brought some viewers to tears when it was premiered at Parkway Cinema. So far, our video has gained thousands of views on social media and online, helping to boost the funds raised for the campaign. The One in a Million logo design has been used on social media and has also been used for printed marketing materials, which helps to spread the plea for people to join in fundraising for the unit.
As of August 2016, £211,000 had been raised, which means the hospital is well on-track to raise the amount they need to care for and support hundreds of tiny hearts for years to come.