Barnsley Council wanted to create a mini animation to use as an engaging informative tool to raise awareness to the borough about the residential waste and recycling system.
They asked us to create a clean and simple short animation that would clarify to viewers exactly what each bin is used for.
We wanted to keep the message as clear as possible, so we made the bins the focus of the film and kept everything else minimal. We animated the text, the bins and their rubbish, so that the viewer is guided to each piece of key information, ensuring they come away from the video fully and correctly informed.
The resulting short animation was clear, to the point, but also engaging and easy to watch and digest as opposed to a short film or a piece of written text.