Barnsley Council Performance Report

Context

Each year Barnsley Council publishes their annual performance report to the public for stakeholders to find out what thee council have achieved. For 2016 Barnsley Council wanted to present their annual performance report to their borough in a refreshing and engaging new format.

The Brief

The council proposed to publish their latest report in the form of a 2D animation. It has worked well for other councils and is a brilliant way of sharing a lot of facts, figures and statistics in an engaging way. The crux was that they wanted the animation turned around in three weeks.

The Concept

The short animation needed to include all the facts and figures you would expect of a council report, but in the space of 6 minutes. Our approach was to keep the on screen visuals simple, bright, colourful and animated to present the information in an exciting and uplifting way. All key information was separate and minimal text was to be used on screen. Voice over was key to tie it all together, and we used a young motivated female voice with a Barnsley accent who tied the whole thing together seamlessly.

The Result

We worked around the clock to ensure the council got their animated performance report on time. They were really happy with the finished product and have shared it across social media for all of the Barnsley community to see.

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